Invest in PooTricks: Transforming the Toilet Experience

We’re thrilled to offer you the chance to invest in PooTricks, LLC the innovative brand revolutionizing bathroom care for dudes by filling a massive gap in the male-targeted bathroom product market. With our cutting-edge Magic Sprayer® and newly registered Dude Magic®, PooTricks is poised to transform the toilet experience with a blend of convenience, style, and eco-friendliness.

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A Personal “Aha” Moment

A few years ago, at a garden party in San Francisco, I found myself in a predicament: 50+ guests, plenty of drinks, and just one overworked bathroom near the backyard door. Suddenly, my IBS flared up. After settling in on the toilet, I realized—too late—there was a “before-you-go” spray on a shelf across the room, out of reach. Right then, I thought:

“There has to be a way to spray after I’ve already sat on the toilet.”

That’s how the Magic Sprayer® was born, and soon after, Dude Magic® sprays followed. Today, I’m excited to share how that quick, uncomfortable moment evolved into a brand poised to revolutionize bathroom care.

About PooTricks

PooTricks isn’t just about products—it’s about transforming your throne by making unpleasant smells magically disappear.

• Magic Sprayer®

• A hands-free, registered trademark (U.S. Serial No. 97164480) and patent-pending device (since July 14, 2022) that automatically releases bursts of our proprietary essential oil blend.

• Dude Magic®

• A newly registered trademark (U.S. Serial No. 98563541, Issue Date: February 25, 2025) featuring deodorizing and cleaning sprays that serve the entire bathroom, plus broader needs for towels, floor mats, clothes, and more.

By focusing on dudes and bridging the gap between comfort, style, and eco-responsibility, PooTricks addresses an untapped market. We bring convenience, confidence, and freshness where it’s most needed.

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High-Level Competitive Landscape

While general bathroom fresheners exist (e.g., ~Pourri & Dude Bombs), PooTricks stands out by:

1. Targeting Dudes
   Bold, irreverent branding specifically resonates with male consumers—an underserved segment.

2. Auto-Spraying Technology
   The Magic Sprayer® freshens after you sit down—no other brand automates freshening quite like we do.

3. Eco-Friendly & Universal Fit
   Our Magic Sprayer® adapts to any standard toilet, promoting sustainability (rechargeable, minimal plastic) alongside convenience.

4. Subscription-Ready
   Consumable sprays are perfect for ongoing delivery, fostering recurring revenue.

This differentiation positions PooTricks to carve out a unique niche in a multi-billion-dollar industry and build brand loyalty quickly.

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PooTricks Product Development & Current Stage

• Dude Magic® Officially Registered

• Trademark confirmed (U.S. Serial No. 98563541, Issue Date: February 25, 2025)

• Magic Sprayer® Officially Registered and Patent Pending

• Registered trademark since November 15, 2022 (U.S. Serial No. 97164480)

• Patent pending since July 14, 2022

• Formulations & Stability Testing

• Completed 12-week stability on four deodorizing sprays and two cleaners (100% stable)

• Entering final 4-week PET stability test for California compliance

• Prototype & Focus Groups

• User testing validates design and user experience

• Manufacturing Timeline

• Sprays: Targeting manufacturing start by May 15 (fundraise dependent)

• Magic Sprayer®: Final tooling is underway; the first 1,000 units to begin production within 90 days of the F&F raise being completed.

Leadership & Team

• Patrick Perrine: Entrepreneur with 20+ years of startup success, including prior exits

• Chris Sinton: Active investor, entrepreneur, and startup board member, serving as our first official Advisor

• Lean, Distributed Team: Keeps operational costs low while expanding global reach
  

  

Traction Highlights

• Founder’s Personal Investment: Over $200K invested in research & development, prototypes, testing, and branding to date—showing strong personal commitment

• Focus Groups & User Feedback: Multiple sessions to refine product fit and ensure real-world appeal

• Prototypes & Iterations: Several functional Magic Sprayer® prototypes improved through user insights

• Stable Formulations: Four deodorizing sprays and two cleaners validated through 12-week stability testing; final PET test in progress for California

• Trademarks & Patent: Secured registered trademarks for Dude Magic® and Magic Sprayer®, plus patent-pending status

• 3,000+ Pre-Launch Enthusiasts Signed-up: Poised for market entry and rapid growth

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Market Opportunity

The global market for toilet-related products is enormous, valued at over $100 billion. Yet, the male consumer segment remains largely untapped. PooTricks targets this opportunity with dude-focused branding and innovative, eco-friendly products:

• Magic Sprayer®: Elevates the standard toilet experience with an affordable, universally compatible aftermarket solution

• Dude Magic®: Fresh scents and superior cleaning power, bridging bathroom care and everyday use cases like fabrics and surfaces

We aim to capture a significant market share, driving toward $100MM+ in sales within five years.

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Revenue Projections

Year 1: Initial production of 1,000 Magic Sprayer® units and 16,000 Dude Magic® sprays per quarter

• $1.78M in revenue, $922,756 in profit

• Margins: 52% (sprays), 63.5% (Magic Sprayer®)

• Amazon: 20–40% of annual sales

• Affiliates: 25% of yearly sales

• Subscription: 20% of customers on a 90-day recurring delivery model

See the 5-Year Forecast below for how we plan to reach $100MM in Year 5.

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Why Invest in PooTricks?

1. Massive Market Potential
   Multi-billion-dollar industry + a dude-centric spin = untapped opportunity for high growth. The global market for toilet-related products exceeds $100B, yet it remains largely generic and untapped for male-focused branding. We’ve already seen the success of dude-centric consumer brands like Dude Wipes—valued over $1B and generating $100M+ annually on Amazon alone—and Dollar Shave Club, which sold for $1B. These cases demonstrate the formidable demand for male-targeted solutions with strong branding and DTC strategies.

2. Innovative Products & Branding
   Magic Sprayer® (auto-spray) + Dude Magic® (versatile cleaning/deodorizing) = unique, engaging brand identity.

3. Strong Profit Margins
   Partnerships with FragranceMFG and MorphoMFG yield margins up to 63.5%, with potential improvement as volume scales.

4. High ROI & Revenue Share for VIP Investors

• Raising $500,000 at a $2.0M valuation for 25% of the company

• A $50K investment could net $2.5M at a hypothetical $100M exit

• VIP investors (min $250K): 5% revenue share until 2.0x payback (~3 yrs), plus equity

• Valuation Justification: Over $200K already invested in R&D, proven prototypes, and 3,000+ pre-launch enthusiasts reduce early risk significantly, supporting a fair $2M pre-money valuation.

5. Sustainability & Impact
   Our “Freshen a Toilet, Plant a Tree” initiative underscores our eco-conscious vision.

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Potential Risks & Mitigations

• Manufacturing & Supply Chain

  • Risk: Delays or production issues could slow product rollout

  • Mitigation: Diversified sourcing and backup suppliers to maintain stable inventory flow

• Marketing Adoption & Costs

  • Risk: Digital ad costs or influencer fees could rise, impacting ROI

  • Mitigation: Flexible marketing mix, emphasis on micro-influencers and organic growth, pivot to alternative channels if CPM/CPA grow too high

By proactively planning and establishing backup solutions, PooTricks remains resilient in a dynamic market environment.

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Governance & Reporting

We value transparency and investor confidence.

• Quarterly Updates: Key metrics (revenue, burn rate, major milestones)

• Biannual Investor Calls: To review progress, address questions, and gather feedback

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Timeline & Milestones

We’ll track these milestones to align with our go-to-market strategy and investor updates.

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Use of Funds & Milestone Alignment

Total: $500,000. These expenditures directly support our top priorities—first production runs, product launches, and marketing outreach—fueling immediate traction and laying the foundation for scale.

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Go-to-Market Strategy

1. Influencer Marketing

• Tapping into the “brosphere” (fitness, lifestyle, comedy), plus micro-influencers with high engagement

• Grassroots approach for authentic endorsements

2. Social Media Channels

• Instagram, Facebook, YouTube, X (Twitter), and TikTok with consumer-generated content, short-form videos, and witty brand messages

3. Sales Funnels & Email Marketing

• Tailored funnels, upsells (subscriptions), and automated campaigns to nurture and retain customers

4. Paid Ads – Promotional Sponsors of User Generated Content (UGC)

• Meta, Google, TikTok ads to scale brand awareness and drive conversions

5. Amazon & Affiliates

• 20–40% of Y1 sales via Amazon; leverage Prime, reviews, and ranking strategies

• Affiliates targeted for 25% of Y1 sales to expand beyond traditional ads

By blending these channels with a strategic micro-influencer focus, PooTricks will reach its core audience quickly and build lasting brand loyalty.

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Call to Action

I would love to schedule a call or demo to discuss this unique opportunity further. Thank you for your consideration—together, let’s transform bathroom culture one throne at a time. 

Please let me know a convenient time or feel free to reach me directly at:

Patrick H. Perrine
Founder & CEO, PooTricks

Calendly - Schedule a Call 
Voice: 619.363.4836 
Email: Hello@PooTricks.com
Website: www.PooTricks.com 
aka www.TheDudeMagic.com
and www.TheMagicSprayer.com

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5-Year Revenue Forecast

Key Considerations

• Year 1: Build brand presence, refine product-market fit, gain initial customers (DTC, influencer, PR).

• Year 2: Introduce additional scents, expand into retail and Amazon, and solidify the subscription model.

• Year 3: Accelerate via broader distribution and stronger recurring revenue. Explore adjacent verticals for sprays.

• Years 4–5: Aggressive growth with nationwide retail footprint, potential international markets, and additional SKUs.

This ramp-up mirrors successful consumer product brands that harness strong branding, influencer traction, and subscription-based revenue.

Join Us on This Journey

Backed by a personal “aha” moment and a robust plan, PooTricks is ready to take the men’s bathroom-care market by storm. Thank you for considering an investment in our mission to transform bathroom culture—one magical spray at a time.

Sincerely,

Patrick H. Perrine
Founder & CEO, PooTricks

Calendly - Schedule a Call 
Voice: 619.363.4836 
Email: Hello@PooTricks.com
Website: www.PooTricks.com 
aka www.TheDudeMagic.com
and www.TheMagicSprayer.com